Posted by Big John on April 16, 2011
In the past I often found that a visit to my local Sainsbury’s stimulated my desire to blog. In fact, no less that twentyone of my old posts refer to the supermarket chain in one way or another, my favourites being those that feature the ‘trolley’ (cart) and the idiots in charge of them.
Now it would seem that a new type of trolley is being tested in one of Sainsbury’s stores. Nicknamed the “Big Brother Trolley” it spies on you as you shop. As if we don’t have enough bloody devices tracking us as it is ! .. ‘CCTV’ … ‘satnavs’ … ‘speed cameras’ .. etc. all keep an eye on our every move.
Now along comes something that will know how and why we choose our baked beans. Our ‘loyalty cards’ already tell the supermarket bosses which brand we put on our toast on a regular basis. The information gathered from these mobile scanners can determine store layouts and the positioning of products on shelves.
If these ‘hi-tech’ carts work as well as their do-it-yourself check-outs I fear that the store’s shelves will soon be full of ‘bog-offs’ selected by…
… the local bag lady.